Black-Owned Business Program
Marketing While Black
Build marketing that actually works for your Black-owned business.
Start with the free Marketing System Scorecard. Each month, four Black-owned businesses are selected at random for a free Growth Snapshot with me, Jasmine Watts.
Open to Black-owned businesses anywhere. No purchase required.
Why this exists
Your marketing deserves a system
that works as hard as you do.
You’re posting, networking, and trying the next tactic. Without a connected plan, it can be hard to know which efforts are helping your business grow.
I created this program to help more Black-owned businesses access practical marketing guidance. We start by seeing how your goals, audience, content, follow-up, and tools work together, so you can make a clearer decision about what to focus on next.
How it works
A clearer starting point. A chance for focused support.
Take the Scorecard
Complete the free Marketing System Scorecard and tell us your business is Black-owned. It takes about five minutes.
Get follow-up
See your score when you finish, then check your inbox for your breakdown and guidance on the area to focus on first.
Get selected
Each month, four eligible Black-owned businesses are selected at random for a free Growth Snapshot. If selected, you’ll hear from me by email.
Selection is random among completed Scorecards from Black-owned businesses. Your completed Scorecard stays eligible for 3 months. Selection is not guaranteed. No purchase is required, and there is no obligation to buy anything.
Inside your free Growth Snapshot
Focused attention on your business.
Short questionnaire
Share your business goals, current challenges, and the context I need to make the review useful.
Public-facing review
I review your public-facing marketing, such as your website and social presence, to see how your business shows up to potential customers.
Growth Snapshot deck
Get a personalized deck with observations, opportunities, and practical priorities for your marketing.
30-minute strategy call
We walk through your Snapshot together, talk through your questions, and clarify your next steps.
Who it’s for
Black-owned businesses, wherever you’re building.
- Your business is Black-owned.
- You can participate from anywhere.
- You’re ready to take an honest look at your marketing.
- You want a clearer next step.
The bigger picture
What we learn can help more of us.
With your permission, anonymized answers may contribute to a future State of Marketing for Black-Owned Businesses report. The goal is to understand shared challenges and make practical guidance more accessible.
After a Snapshot, I may also ask for honest feedback, a review, or a referral to another business that could benefit. These are optional.
Your participation comes with no obligation to purchase services.
Questions?
Here’s what to know.
Can I participate if I’m outside the United States?
Yes. Black-owned businesses anywhere are eligible, and the Growth Snapshot call is virtual.
How much does it cost?
The Marketing System Scorecard is free. If you’re selected, your Growth Snapshot deck and 30-minute strategy call are also free. No purchase is required.
How does the drawing work?
Four Black-owned businesses are selected at random each month from eligible completed Scorecards. Your completed Scorecard remains in the drawing for 3 months. Completing it gives you a chance to be selected; it does not guarantee a Snapshot.
Will I have to buy anything or take a sales call?
No. There is no sales obligation. If selected, your 30-minute call focuses on your Growth Snapshot and practical next steps. You decide whether to ask about further support.