Welcome to our portfolio, where I showcase real-world examples of my expertise in content strategy, SEO, marketing automation, and user experience optimization. Below are case studies demonstrating the measurable impact I’ve delivered for various organizations.
SEO-Driven Website Growth
A digital publication struggled with low organic traffic and poor search visibility. I implemented comprehensive SEO strategies, including:
- On-page optimization: Keyword targeting, meta improvements, and internal linking.
- Off-page SEO: Backlink acquisition and content syndication.
- Content expansion: Optimized existing content and created high-intent articles.
📈 Impact: Achieved a 118% increase in organic traffic within three months, significantly boosting engagement and revenue.
Timeline
3 months
Results
118% growth in organic traffic
Inbound Marketing & Email Automation
A B2B healthcare technology company needed an effective inbound marketing strategy for their eCommerce launch. I implemented:
- CRM integration (HubSpot) & automation flows.
- Lead nurturing sequences & segmentation.
- Content marketing campaigns driving targeted traffic.
📈 Impact: The company saw a 60% increase in engagement and a 600% growth in new accounts within months.
Timeline
8 months
ResuLts
600% growth in new accounts
User Persona & Content Strategy Development
To enhance marketing strategy alignment, I created a detailed user persona for a consulting firm.
- Conducted audience research & competitive analysis.
- Developed a data-driven content roadmap aligned with buyer journeys.
- Onboarded and trained a marketing agency for execution.
📈 Impact: Enabled a streamlined content strategy planned months in advance, improving efficiency and focus.
Timeline
2 months
Results
Streamlined content strategy
Social Media & Community Growth
A B2C wearable device brand struggled to grow its online presence. I led:
- Social media campaigns & influencer outreach.
- Content marketing & engagement tactics.
- Data-driven optimizations to increase visibility.
📈 Impact: Grew social media reach by 228% on Facebook and 350% on Instagram, driving significant brand awareness and conversions.
Timeline
16 months
Results
Grew social media reach by 228% on FB and 350% on IG
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Let’s Work Together
If you’re looking for data-backed content strategies that drive results, I’d love to discuss how I can help. Reach out to explore how we can grow your brand with SEO, inbound marketing, and content strategy.