Marketing System Scorecard
Where to fix your marketing system first.
The Scorecard rates eight areas of your marketing system. Start with the area where you scored lowest. Each guide covers what it looks like when it’s broken, why it happens, and the first move to fix it.
The eight areas
1Goals & prioritiesMarketing is busy, but it isn’t tied to clear business goals.2Audience & positioningThe right buyers aren’t sure you’re built for them.3Content & conversionContent goes out, but it isn’t moving people to act.4CRM & handoffsLeads stall between marketing and sales.5Reporting & attributionNobody can say with confidence what’s driving revenue.6People & ownershipWork gets done, but no one owns the whole system.7Tools & dataYour tools don’t talk to each other, so data can’t be trusted.8AI useAI is used ad hoc, without guardrails or a clear purpose.
See the whole system
Your lowest score is where to start, not the whole picture.
The Marketing Systems Diagnostic looks at how all eight areas connect and gives you a 90-day roadmap for what to fix first.
Request a DiagnosticTake the Scorecard