Why I Started Watts Content Solutions: Marketing Strategy for Small Businesses That Actually Works

I’ll be real with you—this business, where I develop marketing strategy for small businesses? It kinda started by accident.

I was chatting with a business owner who was building an incredible platform to help Black professionals access therapy, and I was instantly drawn to their mission. Next thing I knew, I was deep in strategy mode, giving advice left and right, purely because I wanted to see them succeed.

They already had a solid foundation, and the strategist in me could see their potential. If they just had the right marketing strategy for small businesses, they could be unstoppable. And let me tell you—I loved every second of that conversation. Seeing their excitement, watching them realize what was possible? That was fulfilling on a whole other level.

The Moment It Clicked

That conversation stuck with me. It made me wonder:

• What if I could do this every day?
• What if I could help small businesses like this one thrive?

So, I started building my own business—just like I’d done for so many others before. But something felt off. I kept asking myself: What’s driving me forward?

I’ve learned over the years that when you start something new, you need a strong why. It’s the thing that keeps you going when things get tough. And honestly? My initial excitement started to fade. I needed to reconnect with what lit that fire in me in the first place.

Then, another conversation changed everything.

A Call That Changed My Perspective

I was talking to a friend about her business, which uses improv techniques to build better teams in the workplace. Her branding? On point. Her business? Solid. But something wasn’t clicking.

That’s when I realized: She was following the wrong marketing strategy for small businesses.

With just a few key insights and the right tools, she and her business partner had a clear path forward. They were so fired up that they started making changes that very same day.

And that’s when it hit me—this is what I’m meant to do.

Why Watts Content Solutions?

I’ve worked across so many industries—

✅ Healthcare
✅ SaaS
✅ Medical Devices
✅ Recruitment Marketing
✅ Membership Services
✅ Regulated Industries…and more.

Through it all, one thing remained consistent: My ability to build marketing strategy for small businesses that actually works. I know how to help businesses create the content and marketing plans they need to actually grow.

And let’s be real—helping Black-owned businesses is personal for me. Their success is my success. So why wouldn’t I go all in to help my Black brothers and sisters thrive?

More Than a Business—A Passion

This isn’t just a job. This is my passion.

It gets me out of bed in the morning. It fuels me. It’s my way of contributing to something bigger than myself. Too many small and medium-sized businesses—especially those owned by Black entrepreneurs, women, and other marginalized groups—get overlooked. And yet, y’all are the backbone of the U.S. economy. You’re out here creating jobs, innovating, and making the world better.

If any of this speaks to you, then guess what? You’re my people. And I want to work with you. Let’s grow your business together.

Let’s Make It Happen

I love what I do. And I love it even more when I get to help people who are out there making a difference.

Want to see what I can do to help your business thrive? Fill out the form below and let’s set up a free consultation call. Let’s talk strategy. Let’s talk growth.

Let’s make magic happen.

—Jasmine