Welcome to our portfolio, where I showcase real-world examples of my expertise in content strategy, SEO, marketing automation, and user experience optimization. Below are case studies demonstrating the measurable impact I’ve delivered for various organizations.

#1: Case Study

SEO-Driven Website Growth

A digital publication struggled with low organic traffic and poor search visibility. I implemented comprehensive SEO strategies, including:

  • On-page optimization: Keyword targeting, meta improvements, and internal linking.
  • Off-page SEO: Backlink acquisition and content syndication.
  • Content expansion: Optimized existing content and created high-intent articles.

📈 Impact: Achieved a 118% increase in organic traffic within three months, significantly boosting engagement and revenue.

Timeline

3 months

Results

118% growth in organic traffic

#2: Case Study

Inbound Marketing & Email Automation

A B2B healthcare technology company needed an effective inbound marketing strategy for their eCommerce launch. I implemented:

  • CRM integration (HubSpot) & automation flows.
  • Lead nurturing sequences & segmentation.
  • Content marketing campaigns driving targeted traffic.

📈 Impact: The company saw a 60% increase in engagement and a 600% growth in new accounts within months.

Timeline

8 months

ResuLts

600% growth in new accounts

#3: Case Study

User Persona & Content Strategy Development

To enhance marketing strategy alignment, I created a detailed user persona for a consulting firm.

  • Conducted audience research & competitive analysis.
  • Developed a data-driven content roadmap aligned with buyer journeys.
  • Onboarded and trained a marketing agency for execution.

📈 Impact: Enabled a streamlined content strategy planned months in advance, improving efficiency and focus.

Timeline

2 months

Results

Streamlined content strategy

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#4: Case Study

Social Media & Community Growth

A B2C wearable device brand struggled to grow its online presence. I led:

  • Social media campaigns & influencer outreach.
  • Content marketing & engagement tactics.
  • Data-driven optimizations to increase visibility.

📈 Impact: Grew social media reach by 228% on Facebook and 350% on Instagram, driving significant brand awareness and conversions.

Timeline

16 months

Results

Grew social media reach by 228% on FB and 350% on IG

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If you’re looking for data-backed content strategies that drive results, I’d love to discuss how I can help. Reach out to explore how we can grow your brand with SEO, inbound marketing, and content strategy.